Pioneer Centre is the flagship property of Gold Ease Holdings Limited, which is in the transportation hub and traditional shopping area of Mongkok. It is well served by all major means of public transport and only a few minutes walk from the MTR Prince Edward, Mongkok East stations and cross-boundary coach terminals. Pioneer Centre comprise 15 office floors, 8 levels of shopping arcade and 2 levels of car parking area with a total area of 483,581 sq.ft. The 8-storey mall has about 200 shops, including Asian and Western restaurants, Digital & computer, AV and Electrical Appliance, Fashion, Watches and Accessories, Beauty, Home Appliance and Home Furnishings, providing customers with a one-stop shopping experience.

Pioneer Digital City (PDC)

Located on the 2nd Floor of Pioneer Centre, PDC is the largest single-storey digital zone in Mongkok offering a wide range of digital products and trendy gadgets.